Twenty-five years before Ray Kroc opened his first McDonald’s store, he would be a struggling “paper cup” salesman in Chicago. The country is in the midst of the prohibition era and soda fountains were rapidly expanding rather than bars. Walgreen’s was at the forefront, opening new stores and soda fountains at the feverish pace.
Kroc lived just a couple of miles from Walgreen’s headquarters and saw a way for his paper cups. So, he arranged a gathering while using VP of Food Service where he proposed that Walgreen’s offer “take-out drinks” from other soda counters.
“Are you crazy?” the VP blasted back! “Why should I pay you 1 cent for a cup? That will cut my profits. No way!”
Kroc explained, “You’ll sell more! Right now, you cannot sell any more sodas if you do not increase the stools for folks to sit down and stay for a drink, however, you do not have the room to be expanded seating. Besides, people would carry their sodas out, making people thirsty for the drinks. It would draw much more traffic into your stores and stay a tremendous boost for business!”
The VP wasn’t still convinced. He was enraged at the suggestion. Finally, Kroc attended the Walgreen’s fountain down the street and gave them 200 free cups. “These are on me,” he offered. “Test them out. Try these for the month to see what you consider.”
By the finish with the first day, the take-out drinks were a smashing success! The VP was finally that was the start of “take-out sodas.”
CAN YOU IMAGINE LIFE WITHOUT TAKE-OUT DRINKS?
The world may not end if we were without take-out sodas or coffees but you are so ordinary given that it can be impossible to visualize being so in opposition to the concept. Using … Read more
If you hate school and do not see the point in
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Get an article in your school newsletter or the local
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Even if your parents insist on you going to school you
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Are you interested in designing your own web pages
because you may want to look at Graphics or Art courses? What about music? You
want to have cool music on your site, don’t you? Take a course on music to
learn how to write your own. There are courses for people who want to make
movies. Maybe this would interest you.
Work out what you love to do. Once you have some
ideas, you need to work out what you need to follow the path. Do you need to
talk to people ho are already doing what you want to do? They can often give
you ideas that may save you years of wasted tradition education. They may … Read more
There is real money
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business is profitable provided you use the right business model, choose the
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It is essential to
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build your own online business, you must also remember that it is an industry
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Keeping up with these changes can be difficult if you don’t have access to the
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about the business. Have you ever wonder how online business owners were able
to keep up with the competition and the never ending changes? It is because
they never give up formulating new web marketing ideas and discovering new
tools to stay abreast with the changes in technology along with the nature of
Being together with
the right persons does not really require actual meeting, face to face,
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the important tools to use.
There is certainly
… Read more
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More than ever before, there’s urgent necessity for workers unions and college students unions as well as campaigning teams like the ERC to unite to build a robust and highly effective mass movement that may start to withstand, through strikes and joint mass protests/demonstrations, the anti-poor education policies of the Buhari government whereas preventing for improved funding, democratic … Read more