Twenty-five years before Ray Kroc opened his first McDonald’s store, he would be a struggling “paper cup” salesman in Chicago. The country is in the midst of the prohibition era and soda fountains were rapidly expanding rather than bars. Walgreen’s was at the forefront, opening new stores and soda fountains at the feverish pace.
Kroc lived just a couple of miles from Walgreen’s headquarters and saw a way for his paper cups. So, he arranged a gathering while using VP of Food Service where he proposed that Walgreen’s offer “take-out drinks” from other soda counters.
“Are you crazy?” the VP blasted back! “Why should I pay you 1 cent for a cup? That will cut my profits. No way!”
Kroc explained, “You’ll sell more! Right now, you cannot sell any more sodas if you do not increase the stools for folks to sit down and stay for a drink, however, you do not have the room to be expanded seating. Besides, people would carry their sodas out, making people thirsty for the drinks. It would draw much more traffic into your stores and stay a tremendous boost for business!”
The VP wasn’t still convinced. He was enraged at the suggestion. Finally, Kroc attended the Walgreen’s fountain down the street and gave them 200 free cups. “These are on me,” he offered. “Test them out. Try these for the month to see what you consider.”
By the finish with the first day, the take-out drinks were a smashing success! The VP was finally that was the start of “take-out sodas.”
CAN YOU IMAGINE LIFE WITHOUT TAKE-OUT DRINKS?
The world may not end if we were without take-out sodas or coffees but you are so ordinary given that it can be impossible to visualize being so in opposition to the concept. Using disposable cups for your favorite beverages is a typical sense… nonetheless it wasn’t always.
Examples of such stories are the late, King Gillette (that’s his first name, not really a title) an extremely tough time convincing people of the concept and practicality of a disposable razor. He spent eight years trying to find an engineer prepared to tackle the project and backers to advance it. Can you imagine? Disposable razors are the absolute norm now. But, not then.
KROC, GILLETTE, & STUDY SKILLS
In different ways, I feel like Kroc and Gillette when I discuss “study skills.” I am so enthusiastic about the significance of study skills and convinced that these are essential for us to compete inside the global economy of modern-day. Study skills changed my entire life and statistics support that my experience was far away from a “fluke!”
Most people I meet manage to understand their value. When I am asked what I do for a living and tell people that “I teach study skills,” I ALWAYS acquire one of two responses:
People comprehend the worth of study skills on an individual basis, but only with a semi-conscious level. Otherwise, “study skills” are not an inherent portion of conversations about “sound judgment” as take-out drinks or disposable razors.
This oversight is beginning to become challenged. Just yesterday, while doing interviews for any nationally syndicated radio show, I was asked the most obvious question; “Study skills just appear to be sound judgment! Why aren’t they taught at school?”
STUDY SKILLS ARE NOT TAUGHT IN SCHOOL BECAUSE…
Our educational system has burdened schools, administrators, and teachers with countless “standards and benchmarks” which are so deep in content, they have virtually no time or training to develop the skill sets required to access that content and take a step constructive with it. Content is all too easy to test, but while we are cultivating good test-takers, we are siphoning the spirit and individuality in our thinkers.
Meanwhile, other countries are at the forefront in “study skills” and “soft skills” training because it can be well known the are the skills employers need! They need employees that will match an ever-changing world and travel through the actual Information Age. Where could they be planning to go when they can’t have that kind of workforce here?
YEARS FROM NOW…
I believe that people will look at “study skills” inside the same way we NOW view take-out drinks and disposable razors. It will be impossible to assume NOT teaching them in school. They do, all things considered, enable students to learn how to understand, the way to organize their lives, how to prioritize some time to coordinate communication effectively. In other words, they include the skills that permit students to grow into independent and self-sufficient adults. And, many people would agree that this will be the ultimate goal of education!